lunes, 20 de febrero de 2012

Triumph of the Nerds (2da parte) y tendencias actuales de las Tecnologías de Infromación

Continuamos con la 3era parte del documental Triumph od the Nerds. Posteriormente presentación sobre movilidad.




Filosofía de Apple:












Campaña "Think Different"



 La voz del video es la de Richard Dreyfus, por eso me sonaba tan familiar.

 La campaña fué creada en su totalidad por la agencia de publicidad TBWA Chiat/Day, Los Angeles:
 Lee Clow, Chairman and Chief Creative Officer Worldwide, Account Director Creative Directors: Ken Segall, Rob Siltanen, Eric Grunbaum, Amy Moorman.

Jennifer Golub, Executive Producer & Director, Art Director.
Art directors: Jessica Schulman, Margaret Midgett, Ken Younglieb, Bob Kuperman, Yvonne Smith, Susan Alinsangan.

Copywriter: Craig Tanimoto. Dan Bootzin, Senior Editor of the in-house arm, Venice Beach Editorial.
 Stock Photo and Film research was carried out by Susan Nickerson, owner and head stock-footage researcher with Nickerson Research.

 El guión original es el que esta a continuación con comillas en las partes removidas en el video.

 Here's to the Crazy Ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.
And they have no respect for the status quo.

You can quote them, disagree with them, disbelieve them, glorify or vilify them.
About the only thing that you can't do, is ignore them.
Because they change things.
"They invent. They imagine. They heal."
"They explore.
They create.
They inspire."
They push the human race forward.
"Maybe they have to be crazy."
"How else can you stare at an empty canvas and see a work of art?"
"Or, sit in silence and hear a song that hasn't been written?"
"Or, gaze at a red planet and see a laboratory on wheels?"
"We make tools for these kinds of people."
While some may see them as the crazy ones, we see genius.
Because the ones who are crazy enough to think that they can change the world, are the ones who do. 

Las escenas son como sigue:
Albert Einstein, fumando su pipa
Bob Dylan, con su harmonica
Martin Luther King, en su discurso en Washington
Richard Branson, derramando champagne
John Lennon and Yoko Ono cantando
Buckminster Fuller demostrando su esfera geodésica
Thomas Alva Edison pensando
 Mohammed Ali bailando
Ted Turner animando
Maria Callas aventado un beso
Mahatma Gandhi sonrriendo
Amelia Earhart bajando de su avión
Alfred Hitchcock hablando
Martha Graham bailando
Jim Henson con sus muppets
Frank Lloyd Wright caminando
Pablo Picasso pintando
Niña despertando

 Macintosh Junior

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